About the project

For over 40 years, Greystone has been a trusted leader in senior living. A heritage brand with deep industry roots, Greystone sought a new site build & design that would pave the way for the future of their business. 

As Greystone is highly established, we sought to revisit the visual brand—modernizing and evolving the brand look. Starting with Art Direction, we delivered 2 initial stylescapes that showcased two different visual directions. We settled on a minimalist and modernized approach that would function seamlessly on site with UI, motion design & custom development.

Throughout the Discovery Process we worked closely to define user profiles and key feature sets. The result is a beautifully functional website for Greystone: one that differentiates the company from competitors and cultivates an excellent user experience.