About the project

VideoLab is an on demand content creation company focused on creating UGC video’s for e-commerce brands.

As a startup, we sought to build a creative strategy around the functionality of the product itself. Starting with Art Direction, we delivered an identity that was fun, fluid and explanatory, that would function seamlessly on the site with UI, motion design & custom Webflow development.

Throughout the Discovery Process we worked closely to define user profiles and key messaging. The result is a beautifully crafted landing page for Videolab: one that differentiates them from competitors and cultivates a user experience that’s builds rapport interest and action.

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