Design

Magformers is an Award-Winning Magnetic Edu Toy, sold at major retailers nationwide. An industry leader, Magformers sought an e-commerce site that delivered an incredible user experience for their broad spectrum of users.

For the launch of the website, we prioritized an in-depth discovery process that identified and categorized complex user personas. By focusing on user profiles, we were able to translate unique user needs into corresponding UX features. From IA to full development, we strategically prioritized on-site user journey, adopting a functional site experience for all user groups.

A highly collaborative process, this Discovery Process facilitated total alignment from the Magformers team to the Casual Sushi team. The Magformers site launch accomplished a goal that’s equal parts aspirational and functional—bringing to life a digital home for Magformers that is as industry leading as their products.