About the project

A leading custom steel door design company, Weldwork creates doors that are functional art. We partnered with Weldwork to design & develop a robust e-commerce experience, leveraging new technologies to elevate customer experience.

We mapped key functionalities for the site through an in-depth Discovery Process that explored every part of their business - from user personas to target user journeys. In these persona-based workshops, we became aware of the custom nature of Weldwork’s business: their team would have to work closely with clients to design the doors. 

In these workshops, came the idea of developing ‘Build Your Door’ - a unique site functionality that would allow users to design their own door, rendering the design in real-time - elevating the customer experience. 

Casual Sushi’s expertise with design-forward development was a natural fit for the project. With such a beautiful product like Weldwork’s, elegant and elevated design for the site was key. Our design team worked iteratively to reimagine what the Weldwork brand could feel and look like digitally. We brought it to life with UI & motion design.